Why

SAVE THE PLANET!!!

Wow. That’s not overwhelming at all, is it? (Cough.)

It’s hard to take an active interest in something so huge and out of our control.

“How do I, one single person, make any difference at all? And over things that barely even seem to have a connection to my life? What’s the point?”

There’s not much we can do on a personal level to help the polar bear balancing on a melting lump of ice. We care for the poor guy, and we want to help. But we can’t. Because how would we even do that?

Reducing your carbon footprint is what you should aim for. But so is living the life you want without feeling like you always have to give stuff up.

That’s why we look at things a little differently.

There are real connections between what we do, the things we care about and the world outside our door. And the more we look for them, the more we find.

We can cycle to work because cycling is awesome and it doesn’t add crappy toxic fumes to the air. We can take our own bags to the shop because they’re nicer to use and they won’t end up caught in a tree or floating in the ocean.

But these actions can seem pretty small. And there are limits to how much you can shrink your individual footprint.

So to make the biggest difference, we join the dots to the bigger picture and focus on how our actions influence those around us. How we can create wider positive impact – not just less of the negative stuff.

Then we see that our cycle to work helps create demand for better cycle paths, and wouldn’t that be nice? Or that avoiding pointless plastic bag use helps to highlight that there are better alternatives to a throwaway culture.

And if we share why we do these things, other people might want to do them too.

We believe that if enough people look for connections like these, we can create a thriving society that works with nature, not against it. A world where the easy option is lifestyle that isn’t a compromise for the environment or for us – because why should we accept anything less?

That’s why we created MAD Challenges.

It’s a way to strengthen our connections with the people and world around us.

A way to focus on the changes that actually matter to us.

And most of all?

It’s a way to make this whole ‘saving the planet’ thing fun – not just an obligation – and a reminder that we don’t have to personally rescue the polar bear to make a difference.